Ensemble
Case Study Overview
Role: Creative Director, Brand Architect, Experience Designer
Challenge: Differentiate Ensemble in a competitive culinary market
Outcome: 58% revenue increase, top 50 hispanic owned restaurant in the U.S., lasting guest resonance
Ensemble needed a brand and experience identity that could stand out in a crowded culinary landscape, convey a compelling guest narrative, and scale across digital, print, and physical experiences — all while reinforcing a cohesive cultural presence.
Ensemble is more than a restaurant — it’s a curated experience rooted in culture, community, and memory. The brand work needed to reflect this depth while creating systems that could expand across touchpoints — from interior signage to digital presence to guest communication flows.
I led the creative direction, visual identity, and narrative framework — aligning design with both audience emotion and business growth objectives. This meant crafting not just a visual identity, but a brand ecosystem that could be operationalized at scale.
Tone
Alluring + Intimate + Exclusive
About
Ensemble
Ensemble is a distinctive dining experience that redefines traditional restaurant norms by offering exclusive and intimate culinary gatherings.
Ensemble specializes in curated private dinners and unique dining events, providing an unparalleled blend of exquisite cuisine and immersive ambiance.
Each dining occasion is meticulously crafted to deliver an unforgettable and personalized journey, combining exceptional gastronomy with an atmosphere tailored for those seeking an extraordinary, one-of-a-kind dining adventure. Ensemble creates a space where food enthusiasts can revel in unparalleled culinary excellence within the vibrant landscape of select major cities.
FOUNDATIONAL SKILLS
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EXPERIENCE ARCHITECTURE
Experience Design Strategy
Rather than treating design as decoration, I approached Ensemble as a system of experiences. Each touchpoint — environmental graphics, menu, digital, photography — was intentionally layered to communicate: Belonging, Tactility, and Cultural resonance. -
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BUSINESS IMPACT
Business Outcomes
The design and brand experience contributed to: 58% revenue increase during early launch periods, driven by product and experience cohesion, Operational cost efficiency via streamlined production and vendor systems, Repeat engagement through experience cues and consistent brand storytelling.
This revenue increase was rooted in intentional pacing, menu architecture, and brand storytelling that elevated guest perception and repeat visits. -
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LESSONS & SYSTEMS
What I Learned / What This Enables
Ensemble reinforced that world-building through design requires: Narrative coherence across channels, Systems thinking in physical spaces, Alignment between brand story and operational workflow, Design leadership that anticipates growth
Minimal yet modern.
Ensemble’s beliefs and values are inseparable from their passion for bringing people together.
This is depicted through their logotype, made of a custom font that depicts two people joined by their hands.
Key OutcomesStrategic brand and narrative architecture
Experience system synced to operational needs
Revenue growth connected to design decisions
Scalable visual and experiential language
This project reinforced how brand systems, when designed holistically, can shape perception, behavior, and business outcomes.
