Guard Co. Insurance
Local insurance agency Guard Co. Insurance reached out for a full brand refresh. It was fun to conceptualize and dream on behalf of the client, creating a brand that was grounded in professionalism and trust. One of the most critical points of focus was the effort to modernize their current logo.
Working within strict guidelines, I was able to provide and execute a brand that felt like an elevated homage to their previous logo mark.
TONE
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Utilizing wit allowed me to infuse their brand with personality, helping them stand out in the market. Crafting content with lightheartedness helped make insurance more approachable, leaving a memorable impression on customers.
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Executing a professional tone involved crafting clear and concise content, effectively packaging the complexity of insurance information in a way to be easily understood by clientele.
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One of the primary goals was to instill a sense of confidence and reliability through voice. A dependable tone established credibility, reinforcing the company's reputation in the insurance industry.
