Bringing art to life.
This project was birthed when artist David Maldonado decided to restructure his personal brand, evolving from a street artist to an artist beyond walls.
The vision behind VIDA was an artist who brings life to the common things you encounter on a day to day basis.
When developing this brand I was deeply inspired by David’s Latin roots and realized that David’s art installations act as microcosms of his personal identity. Drawing on this realization allowed me to strip away the past brand elements and restructure his brand to be a reflection of who David is.
Through a simple “flip” of his name, David’s brand VIDA was born.
Organic + Classic
Creating a trustworthy brand
David’s beliefs and values are inseparable from his work, breathing life into his art. This custom logotype has organic elements, depicting the ebb and flow of life’s seasons, while highlighting the humanity of his art.
The heart of this logotype will be communicated through motion, quite literally bringing the logo to life.
I also had the pleasure of working on his website — click the button below to see more.
